Google posted on Twitter that Google AdWords now refreshes the auction insights and impression share reports data multiple times per day, instead of just daily. Google wrote "auction insights and ...

Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all. Google and its sibling companies at ...

Along with a overview on Quality Score factors, this week, Google released an updated video on the AdWords auction and Ad Rank, the scoring system used in each auction that determines the order in ...

Google AdWords has gone from refreshing auction insights and impression share data once a day, to refreshing multiple times per day. As the company says, this will give advertisers the ability to act ...

Yesterday, Google announced they've updated their AdWords auction explanatory video after almost five years. Both videos, the original and the new one, are by Hal Varian, Google's chief economist and ...

Google’s “one trick stallion” AdWords auction money making machine is inherently flawed, long-term. I think search will be just fine given its history. Search was booming during the ad downturn of ...

Is there a correlation between Google's use of the Dutch auction stock bidding process when taking the company through an initial public offering (IPO) and the AdWords auction model? Google originally ...

Google’s Adwords Auction is a complex system that is responsible for deciding where ads will be placed in search results. There are a few important parts of the auction you need to make sure you ...