Apple Inc. AAPL celebrated its 50th anniversary with immersive experiences across major cities, with the theme centering ...

Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different campaign she also contributed to. The admired and beloved primatologist died ...

Countercultural mythmaking and global corporate dominance have helped the tech corporation sail through criticism.

In a public letter about Apple’s upcoming 50th anniversary, Tim Cook keys off the famous Think Different ad campaign: April 1st marks 50 years of Apple. From the first Apple computer to the Mac, from ...

Apple has released a new iPhone wallpaper, “Here’s to the Dreamers,” as part of a campaign highlighting Southeast Asian creators. The wallpaper, a vibrant dreamscape, works with a spatial effect on ...

Across 50 years, Apple has set the tone for what advertising can be, moving from cinematic spectacle to stripped-back product ...

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the ...