Australian tourism officials are banking on Kylie Minogue to convince British tourists to take a break from all the political drama at home and take in the sights Australia has to offer. The ...

Forbes contributors publish independent expert analyses and insights. Michele Herrmann reports on hotels, attractions and food/drink news. An animated toy kangaroo is the face of a new Australian ...

New South Wales, Australia, recorded the highest number of people employed directly by the tourism sector in the 2023–24 ...

Photo Credit: Editor-in-Chief Sarah Kopit and Head of Research Seth Borko are the hosts of the Skift Travel Podcast. Skift Australian tourism officials aren't shy about stating their lofty ambitions ...

Tourism Australia has launched a special edition of its global “Come and Say G’day” campaign in celebration of the decade of sporting events the country will host, including the FIFA Women’s World Cup ...

A major international tourism research project into how global consumers view Australia and what most motivates them to visit has been unveiled by Tourism Australia, identifying the barriers and ...

Tourism Australia realizes you can't put the cart before the horse. So the country's new ad campaign focuses less on tourism, per se, and more on what people need to do before they can enjoy the ...

The midst of lockdowns and border closures may not seem like the most logical time to launch a tourism campaign. But Tourism Australia’s new ad isn’t about going on vacation – it’s about getting ...

Australia launched a new $133 million (A$180 million) advertising campaign on Thursday which seeks to attract international tourists by swearing at them. “Where the bloody hell are you?” asks the new ...

Have you heard that Australia is burning? ... “Viral misinformation” on Australia’s bushfires has apparently been spreading like wildfire over the past weeks, wreaking havoc on the country’s tourism ...