The campaign is set to roll out in Vietnam and Indonesia and targets kids aged five to 14. The fun in Big Babol gum is that one can combine different gums to blow multicoloured bubbles, the agency ...
Chupa Chups has introduced a new addition to its confectionery lineup: Big Babol Magic Cubes colour-changing bubble gum. The brand noted that the innovation comes during a period of strong market ...
Mondelēz International has announced it will sell its developed-market gum business in the United States, Canada and Europe to European gum and confectionery maker Perfetti Van Melle Group. The deal, ...
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