MARTINEZ, Calif. (KGO) -- One mother's mission to increase the visibility of children and adults with disabilities in the media has turned into an international movement. And now, more organizers are ...

With more than half of households beginning their back-to-school shopping next month and overall spending expected to reach $85 billion in 2025, audio is emerging as the most effective medium for ...

Though the return to school may feel like a distant whisper, marketers are already ramping up activity around the critical spending period. JanSport is among them, having recently launched the second ...

While Walmart, Target and Old Navy are winning the battle for awareness in back-to-school advertising, new data from YouGov Brand Index shows ads aren’t showing the firepower they had with shoppers ...

Nike is offering 20% off select styles as a part of its Back To School sale. Use code, SPORT to activate the sale. As annoying as it is that back to school ads are already constantly playing, the ...

A recent report found that August has become a prime month for consumers taking on extra credit card debt, and back-to-school shopping is the likely culprit. Many back-to-school ads feature items ...

Years ago, Staples aired one of my favorite commercials for the back-to-school shopping season. It opens with the classic holiday song, “It’s the Most Wonderful Time of the Year.” You see a giddy dad ...

From technology and toilet decor (those were the days) to back-to-school and holiday fashion trends, the JCPenney catalog was the go-to guide for everything you could find in the department store.

Consumers remain cautious in a challenging economy, which may explain why more than half of advertisers plan to increase their back-to-school ad budgets this year. According to Yahoo DSP’s latest Back ...

It hits me every year, right around the third week of July — that sinking realization that summer is almost over. It never fails that following the Fourth of July, the rest of summer becomes a vacuum.