WOR’s Mark Simone with O’Reilly Auto Parts’ Hugo Sanchez The 2024 Radio Mercury Awards highlighted the pinnacle of creativity in radio advertising for the year on Thursday night. The event, at SONY ...

Though collected over a 20 year period, radio research has made some important discoveries relating to effective radio ads. An early RAEL White Paper summarized a large set of published research which ...

When it comes to advertising, building community, and reaching audiences, terrestrial radio is often overlooked in favor of digital platforms. Yet radio continues to deliver something businesses ...

Oink Ink, specializing in the creation and production of award-winning radio ads, announced the call-for-entries for this year’s Dead Radio Contest, the annual contest now in its 13th year honoring ...

The newly-released “S&P Global Market Intelligence Radio & TV Annual Outlook” from Kagan finds some good news in this year’s ad-revenue outlook and some not-so-good news for the next five years, as ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

The Senate Democrats’ campaign arm is launching a new radio ad Wednesday attacking Republicans for slashing funding for rural radio stations as a part of more than $1 billion Republicans made in cuts ...

The head of the Federal Communications Commission introduced a proposal Wednesday that would require political advertisers to disclose when they use AI-generated content in broadcast TV and radio ads.