At a time when Indian advertising and the society at large are barely scratching the surface when it comes to breaking stereotypes around transgender community, an advertisement from the 96-year-old ...

Add Yahoo as a preferred source to see more of our stories on Google. Many took to social media to appreciate the sensitive tone in which the story was portrayed and applauded the brand for going ...

’Pure as Love’ is a beautifully shot tale of a brooding boy transforming into a confident young woman with the full, loving support of her family. Created by Delhi-based agency Animal, the film is ...

Bhima Jewellery has rolled out a TVC titled 'pure as love' that has been conceptualised by Animal. The film shows the journey of a trans-woman and the normalcy around it. The ad film is not just about ...

An advertisement by a jewellery brand has sparked a buzz on the Internet for all the right reasons. For its latest campaign, titled 'Pure as love', Kerala-based Bhima Jewellers chose to capture and ...

Earlier this month, the representation of transgenders in mass media became a topic of discussion after Starbucks India posted an ad featuring a transwoman. The Starbucks ad shows a transwoman meeting ...

I remember writing some time ago, when we humans still went to cinema halls to watch movies, about the ghastly sari and jewellery ads one has to endure in Chennai theatres. Stuffed to the gills with ...

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