British Airways' Executive Club, the airline's loyalty programme for frequent flyers, launched a new mobile application as part of its efforts to focus on alternative customer engagement channels. The ...

A British Airways mobile email campaign promoting the airline?s mobile application garnered a 50 percent open rate and 70,000 click-throughs, which resulted in approximately 250,000 downloads of the ...

British Airways says its passengers will be able to use messaging apps on flights free of charge from next month onwards. The airline said it will roll out the service over two weeks from April 3, ...

The FINANCIAL — Boarding British Airways flights has just got easier for families and friends travelling together thanks to the introduction of multiple mobile boarding passes. Previously, each person ...

BRITISH AIRWAYS announced £7b transformation plan that includes new website, mobile app, free onboard messaging, new short-haul seats for A320s (from unidentified UK-based suppliers) and a new first ...