A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Content marketing works best when you have a well-defined ...

Before we dive into why a topic cluster plan is a must-have for any content marketing strategy, let's start with some current SEO stats that demonstrate the critical role of organic search. Because ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

As a content creator and maker, you are aware of the power of a referral. In the past, referrals or “word of mouth” advertising helped businesses grow their brand and develop a loyal customer base. In ...

Kara Taylor is Executive Vice President of Marketing at ATTOM Data Solutions, where she oversees marketing, creative and public relations. In 2020, the amount of global online content consumption ...