After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...

Social media plays a significant role in many businesses’ marketing plans, and for good reason: It has the power to reach wide audiences, enhanced by the sharable nature of posts, and pairs well with ...

Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your website arrive with different intentions ...

In the rapidly evolving landscape of digital content creation, leveraging artificial intelligence has become a key factor in staying competitive. However, as AI becomes more ubiquitous, it’s important ...

Search engines, especially Google, are in a constant state of evolution. Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more ...

"The BBC faces an unprecedented content funding challenge," the broadcaster said, detailing that content spending for 2025/2026 is set to fall by $200 million. By Lily Ford The BBC on Monday published ...

Search isn’t what it used to be. The neat, linear, “perfect” journey, where a user types a question into Google, clicks a blue link, and finds their answer, is over. (If that ever actually existed.) ...