Sometimes going big is better, but what governs the decision to supersize? And how do you make that happen effectively from a design, technical, and marketing point of view? Large-scale branding can ...

The best billboard ads are made to make a big impact, stopping passersby in their tracks. Whether it's through clever copy, dynamic visuals or guerrilla marketing tactics, these larger-than-life ads ...

Advertising, when done right, is an art. After all, people have made Emmy-winning shows just about the ins and outs of creating a good ad. A simple glance at a major billboard or pre-video ad will ...

When I first started in marketing, my observation was that often, a breathtaking ad was the hallmark of a successful brand launch. But in my experience, nowadays, that’s changed—that ad, that hook, ...