Unlock the full potential of customer data with Master Data Management. Learn how MDM can improve customer understanding at CMSWire now. Like other enterprise functions, marketing cannot exist as a ...

Zero Party data has been taking the Customer Master Data Management (CMDM) world by storm. And it's no wonder why. The value and trust derived from the ability to create deeper relationships with ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

Companies rely on their data to answer difficult questions about any and all of their essential business entities for analytics purposes. But it’s a hit-or-miss game when businesses lack an accurate ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

Let’s face it: Now more than ever, customers are in control. With an abundance of choices, channels, and regulatory compliance initiatives designed to protect personal data, consumers hold tremendous ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Modern enterprises have to maintain a number of systems and applications ...

It’s supposed to be a post omni-channel world. A time when personalization is the norm, but as customers we know this is not the case. When customers contact companies, the companies often don’t ...

In today’s fast-paced world, retailers are generating more data than ever before. From customer transactions to inventory management, retailers need to be able to manage, integrate and govern their ...

An MDM program offers a competitive advantage by creating a two-way data clearinghouse with automation and tools to manage data that all your systems can access Until now, as a developer, you’ve been ...

CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020. Just as the holiday party invites start going ...

Two years ago, Lloyds Banking Group's merger with HBOS doubled the size of the company. That move radically complicated the company's longstanding effort to put master data management at the heart of ...