Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the sales of a product or ...

Certain health issues such as mental illness and sexually transmitted infections evoke feelings of shame, which typically causes withdrawal coping, making it challenging for campaign planners to ...

Researchers from Clark University, Indiana University, and Georgia State University published a new Journal of Marketing article that assesses the impact of COVID-19-related brand advertising on ...