New symbol is at the heart of identity for counter-fashion brand and movement.

A simple monogram revolutionised brand design.

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

When I was in high school, my parents brought my sister and I on a trip to New York City, and I had just two requests: To go shopping on 5th Avenue, and more importantly, to visit the Louis Vuitton ...