Companies are finding ways to help today's consumers shop for the right size. If you've shopped online for clothes only to discover they don't fit, it's probably not you. More than likely it's because ...

Americans are obsessed with size, especially the size of the human body. What's too big? What's too small? What's normal? What's abnormal? Women especially struggle to reconcile themselves and their ...

The average size of an American woman is now between 16 and 18, according to a new study from the International Journal of Fashion Design, Technology and Education. Previously, it was commonly thought ...

NEW YORK — If the pants fit, women will buy more of them, says Cricket Lee, the creator of a new fitting system that could make life easier for consumers. Lee, chief executive officer of Fit ...