Ratajkowski opens up to PEOPLE about her earliest scent memories, what her mom taught her about wearing perfume and what she likes men to smell like Emily Ratajkowski's new gig is pure icon behavior.

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. The best perfumes do a lot more than just smell good—they transport you ...

It’s a classic for a reason. From her style to her hair to her social media, Emily Ratajkowski is just effortlessly cool. It’s something you either have or you don’t—and she clearly has it. The model, ...

Catch just a whiff of Flowerbomb and it’s instantly recognizable thanks to its delicate yet musky scent. That’s what made everyone fall in love with the rose, bergamot, freesia, patchouli, orchid, and ...

Worn and loved by Emily Ratajkowski, Ariana Grande, FKA Twigs, and (allegedly, in the past) Taylor Swift, Viktor&Rolf Flowerbomb has officially reached icon status in the fragrance world. Up there ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The scent is so delicious that shoppers have made it their ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Fast-forward to now, and Emily's the face of a new version of Flowerbomb: Flowerbomb Tiger Lily, a ...

The idea of “doomscrolling” — the brain-breaking tendency to continue down the social media rabbit hole, no matter how gnarly the trip — cropped up during the height of pandemic isolation. Since then, ...