Ford stirred up a storm of speculation by asking Canada’s intellectual property office to trademark the “Thunder” nameplate in June 2022. It filed three separate applications for the Maverick Thunder, ...

Earlier this year, Ford let us feel the F-150 Lightning. And it appears they don’t plan to keep us waiting on the Thunder in North America for much longer. Ford has filed trademark applications with ...

Time and again, automakers launch new variants of their models on the market to keep customers' interest in the product high even years after market launch. And this strategy seems to work, ...

Ford Ranger and Maverick Lightning trademarks back up Ford CEO Jim Farley's recent hints at more all-new EV pickup trucks to follow the F-150 Lightning. Ford only just started delivering the new F-150 ...

Ford recently filed three trademark applications for the Thunder name—one for each of its U.S.-market pickup trucks. It's a hint that new variants of the F-150, Maverick, and Ranger are on the way.

It seems that Ford is getting a new trim level ready for all three of its trucks, the F-150, the Ranger, and the all-new Maverick, as it recently filed a trademark with both the United States Patent ...