Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

At its annual Made on YouTube event this week, YouTube unveiled tons of new updates, features, and tools geared toward creators, including updates to YouTube Live, new ways to monetize, and more.