Save this article to read it later. Back in 2017, when the slime phenomenon was still in its infancy, we talked to then-15-year-old slimefluencer Alyssa J. (a.k.a. @craftyslimecreator) to get the ...

People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

On its earnings call at the end of April, Newell Brands, which owns the 70-year-old Elmer's Glue business, reported historically positive numbers for the first quarter of 2024. It was Elmer’s first ...

The “no borax no glue” trend has flooded TikTok. Screengrab from @Madisdawgs on TikTok The words “borax” and “glue” have flooded TikTok as a new trend has begun to emerge. The words, once popular in ...

I didn't even know there were literally this many sorts of DIY recipes out there. I used to be a skeptic, that the bulk of my wildest '90s childhood dreams could never be relived. But I'm so glad I ...

Discover the fun of making homemade flubber slime in just minutes! This easy step-by-step guide will show you how to create stretchy, colorful slime using simple ingredients. Perfect for kids and ...

You just can't get glue to stick around right now. Bottles of the gooey white stuff are flying off the shelves as a kids' crafting craze is leading to temporary shortages. They're making "slime." It's ...