Car companies are now moving further afield in their digital transformation journey, and are setting new metrics and goals to measure how successful they are in pursuit of their digital future. As a ...

Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

Most companies wield powerful tools to measure progress and success, including key performance indicators (KPIs) and objectives and key results (OKRs). But organizations use OKRs and KPIs in different ...

Today, KPI tracking is but one part of many that deal with business intelligence (BI). But the practice of tracking performance has been around much longer than that—around 1800 years longer. Its ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.