Brands avoiding X for any reason may be purchasing advertising on the platform through Google Ads without realizing it.

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Google Ads mostly runs on AI now – and that’s both a blessing and a curse. Some automations can boost performance, while others create blind spots that cost you money. The real challenge is knowing ...

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs ...

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...

The best ads are answers to questions that consumers have about products and services. That's how Vidhya Srinivasan, vice president and general manager of ads and commerce, described Google Ads in a ...

Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google ...