How much of your spend is being allocated to search terms hidden under Google’s “other” category, versus those in your reports? Adthena analyzed accounts from various locations and discovered that, on ...

Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section labeled ...

Google's Looker Studio has lost access to the Google Ads Auction Insights fields as of August 24, 2024 for new data sources. Then after September 23, 2024 it will no longer be available for existing ...

Double-serving in Google Ads is a hot topic right now, but almost no one is talking about what’s really impacted: Auction Insights. With metrics like impression share getting diluted through the ...