The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...

At its best, the Star Wars franchise is a genre mashup. At one extreme is the spaghetti western, outlaw genre embodied by Han Solo, about conflicted antiheroes who pursue power through dark means. At ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...