Can Kantar Media close in on the opportunity of taking over for Nielsen business in the U.S.? (Getty Images) Nielsen, the unofficial king of U.S. TV measurement, is at risk of losing its throne.

Kantar’s leadership bench looks very different this autumn. The company has just welcomed Paul Zwillenberg as global chief executive (he officially joined the business on September 29 and will take ...

WPP-owned research and insight specialist Kantar is combining four of its brands to form a consultancy that will set out to redefine how marketing and sales work together. Kantar Consulting is being ...

Bain Capital's Kantar Group has announced it plans to sell the media measurement and analytics firm Kantar Media for about $1 billion to H.I.G. Capital, a major global private equity firm with about ...

WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values the company at around $4 billion. Read the release. The news marks the end of a months-long bidding ...

The WPP-owned research company said the change will come into effect from April 2, which will see its brands like Kantar Consulting, Kantar Health, Kantar IMRB, Kantar Media, Kantar Millward Brown, ...

The group expects new owner H.I.G. Capital will accelerate its transformation plan as demand climbs for cross-media solutions. Kantar Group began preparing Kantar Media for operational independence ...

LONDON, Jan. 18, 2025 /CNW/ --Kantar Group, a leading, global market research company based in London and portfolio company of Bain Capital, has announced today the proposed sale of Kantar Media to ...

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, ...

Bain Capital is in late-stages talks to sell Kantar's PR division for more than $100 million, sources said. Bain acquired 60% of Kantar from ad giant WPP in late 2019. Sources said the PR division has ...

Agency holding company WPP is selling off 60% of its stake to spin out its market research firm Kantar into a standalone company owned by Bain Capital Private Equity. Kantar CEO Eric Salama said the ...