(Ad) After two turbulent years, travel is back, and cruises are setting sail. As the pandemic haze clears and travel continues to boom, cruise lines are working tirelessly to rebuild their customer ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. There’s no longer an above ...

As consumer preferences change and social media and mobile devices become more prevalent, advertisers have found that traditional media marketing such as newspaper and television ads are less ...

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a ...

Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion rates ...

A marketing tag line is a short catchphrase used by a business or brand to summarize its mission and the products or services it offers. Tag lines are designed to be catchy, clever or even ...

Direct Line has restructured its marketing effectiveness division as it looks to shift perceptions of the function from one that “wields a stick” to a consultancy that works alongside marketing to ...

Opinions expressed by Entrepreneur contributors are their own. Being in business means being in a constant state of self-promotion. Enterprises survive and thrive by attracting customers, clients and ...

Direct Line has typically seen itself as a champion of diversity and inclusion. A quick glance at its corporate website shows it runs several initiatives, from giving senior leaders diversity and ...

Bart van Ark, chief economist of The Conference Board, did little to cushion the blow when he spoke at a conference last November: “The United States is not falling over the cliff,” he said, “[but] ...