Marketing is moving faster than ever, and somehow, it’s getting shallower. The industry’s obsession with immediacy has created a landscape defined by noise: endless reels, AI-driven trends and ...

This post is the second in a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the internet. So the search of yesteryear is ...

What does “meaning” mean to you? For almost a year, I’ve been examining the idea of meaningfulness across a variety of contexts: as it relates to data, marketing, business and life overall. Most often ...

Merriam-Webster defines it as “the process or technique of promoting, selling, and distributing a product or service.” The Chartered Institute of Marketing says it’s “the management process ...

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Marketing your small business to potential customers generally involves providing them with information about your products and services. Internal marketing involves the same type of information, only ...

We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is. A ...