Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

It has brought back its “Just Do It” but is tweaking it into “Why Do It?”, the company announced this week. “Designed to connect with young athletes where they are, the campaign reframes greatness as ...

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

After nearly five years of advocacy, a migrant worker who was allegedly retaliated against at a Nike supplier factory has ...

Colin Kaepernick is back -- at least as far as Madison Avenue is concerned. The former NFL quarterback, who is suing NFL owners for allegedly colluding to keep him out of the league, is one of the ...

Colin Kaepernick is back -- at least as far as Madison Avenue is concerned. The former NFL quarterback, who is suing NFL owners for colluding to keep him out of the league, is one of the faces of a ...