Ever get a blowout and wish those loose, soft curls would last forever? You're not alone. Now some women are turning to perms — yes, perms — to get beachy waves that rival Gisele Bündchen’s, and some ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Megumi from COVO Japanese Hair Salon shared that all Japanese hairstylists are well-versed in perms because it is an integral part of their hairdressing exams and because this is still a service that ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Believe it or not, children of the '80s: Perms are making a serious comeback.

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...