Microsoft and Publicis Groupe expand their strategic partnership to power the future of agentic marketing for businesses worldwide Together the ...

Microsoft has confirmed it is ending its 12-year association with the Tokyo-headquartered firm and moving its estimated $700m ...

The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable ...

It is understood Publicis won the bulk of Microsoft’s media account from the incumbent, Dentsu, without a pitch. News first emerged last week that Microsoft was set to move the account, more than a ...

Microsoft and Publicis Groupe have expanded their partnership to build a full-stack marketing platform that integrates legacy ...

PUBLICIS GROUPE DISRUPTS SPORTS MARKETING LANDSCAPE WITH ACQUISITION OF 160OVER90160over90 will be integrated with Publicis ...

WME Group is slimming down: The company is selling 160over90, its sports marketing and creative agency unit, to French ...

Publicis is acquiring WME’s sports/experiential agency 160over90. The move continues the recent flurry of consolidation and ...

The French advertising giant will acquire the marketing agency to expand its sports business.

She succeeds Robyn Freye, who left earlier this year to become president and chief growth officer of CourtAvenue.

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month ...

Publicis Groupe is set to acquire 160over90 in a bid to win more of advertisers’ spending in sports.