Research guides your business's marketing plan and the four Ps of marketing – product, price, place and promotion – which help describe the purpose of marketing research. This research gives you the ...

ANNOUNCER: Think Tank is made possible by AMGEN, recipient of the Presidential National Medal of Technology. AMGEN, helping cancer patients through cellular and molecular biology. Improving lives ...

Lindsey has bridged creativity and strategy to drive results for over 20 years. She is VP of Brand Strategy and Marketing at Healthgrades. Today, consumers want to connect with who a company is—and ...

What kind of culture do you want for your research environment? Do you want to facilitate a culture of fear and intimidation? Growth and support? Hard work and merit? Competition or collaboration and ...

Having a purpose comes with benefits, according to Heather Malin, a consultant and former director of research at the Stanford Center on Adolescence. When students identify a greater purpose in what ...