Advertisements shown via Reels rose 35% in 2025 on Meta's Instagram (META) and made up more than half of all the ads shown on ...
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Reels led ad share on Instagram in 2025, data shows
Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements ...
More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...
Meta’s Instagram saw more than half of all its advertisements run on its short-form video Reels format in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower.
As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.
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