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The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves.

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...

Did you know a recent study found that Americans check their phones 344 times daily, on average? That’s once every 4 minutes! It also means that an SMS from your brand can get your customers' ...

SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

Marketing cloud technology provider Listrak has released its inaugural Revenue Gap Index, reporting a significantly sub-standard marketing performance from the majority of companies assessed. Out of a ...

Santa Clara, CA, Sept. 29, 2021 — OneSignal, Inc., a market leader for customer messaging, today announced expanded SMS capabilities as part of its multichannel customer engagement platform. With ...

Act-On Software, a growth marketing automation platform, unveiled a fully integrated SMS automation channel built directly into its platform. The solution seeks to help marketers build SMS-automated ...

Powered by Listrak Intelligence, the report analyzes key benchmarks and KPIs across 14 retail verticals LITITZ, Pa., March 25, 2025 /PRNewswire/ -- Listrak, the retail industry's person-first ...

Nick Hughes, the CEO of Seconds, has the best VC pickup line I've ever heard: "Last year, 2 trillion SMS messages were sent in the U.S., and not one reached a local business." That's a lot of cheddar.