Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

When writing a sales letter, the headline is the most important part of the document. After all, if you cannot capture a reader's attention with the headline, he is unlikely to read your letter. Your ...

Is your company using VSL’s to boost sales? If not, you’re missing out on one of the Internets most effective conversion techniques. Here’s 10 Tips to creating powerful Video Sales Letters.eck However ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

As promised, I got the permission of the salesperson who wrote the great sales letter I highlighted in my last blog (Best Sales Letter I’ve Seen in a LONG Time!), and here it is. [Thanks to all of you ...

If you’d like to conduct remote interviews for content on your Web site via a webcam — in other words video interviews — it’s nice for viewers to be able to see both you and the guest. A new service ...