It is nearly impossible to live a life free of social media influence. It's free and entertaining, and almost everyone on the planet is participating. From Pinterest boards to TikTok dances to ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

Do you want to run marketing campaigns on TikTok but aren't sure how to get started? An infographic (below) from Giraffe Social provides a beginner's guide to advertising on the social media platform.