Short-form video is dominant on social media, and so many of us are constantly scrolling as our algorithm feeds us ...

Sol, Brita, Amtrak—which brand is going to try to rot our brains next? A few months ago, I was scrolling through TikTok when ...

In other words, brainrot is mostly used to describe something that will harm or damage your brain. It's meaningless drivel, often silly, that serves no purpose other than to cook your brain cells.

Do you suffer from brain rot? Is scrolling on your phone for hours at a time the only thing that brings you joy? Well, it might not make you feel better, but it may make you feel less alone to know ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

Skibidi toilet. Six seven. Tralalero tralala. Unc. Chopped. Aura. Sigma. Gyatt. Rizz. These slang words echo in the brains of educators, parents and older siblings. Middle schoolers today constantly ...

This is the seventh installment in a series of articles about the science of various aspects of college life. In a matter of weeks, “6 7” has transformed from two sequential numbers to a phrase so ...

In the first half of 2025, she racked up over 55 million views on TikTok and 4 million likes, mostly from tweens glued to their cellphones. Not bad for an AI-generated cartoon ballerina with a ...

You grab your phone and in that first swipe, you see someone traveling the world. Why aren’t you on vacation? Swipe again, and someone is living off the grid. Wow, shouldn’t you get rid of your laptop ...