When you walk down the aisles of children’s toys in big box retail stores, it’s immediately apparent that we expect boys and girls to want to play with drastically different things. The boys’ aisles ...

Amazon is already offering Black Friday Lightning Deals and Deals of the Day every day leading up to Black Friday. There are some excellent deals right now on Amazon Devices including Fire Kids ...

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A study from Queen Mary University of London reveals that the music and soundscapes used in toy commercials are reinforcing ...

A new ad for Disney/Pixar's Toy Story 4 reveals Keanu Reeves' character, Duke Caboom. The Canadian stuntman, in toy form of course, is reminiscent of classic characters like Evel Knievel and Super ...

What could possibly make a foreign-language commercial so appealing that it gets forwarded by e-mail all over the world? A hint: Sex sells. When Hyundai threw a gay twist into a sexy ad it ran in ...