Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

The URL Inspection tool in Google Search Console isn’t just a checkbox for SEO professionals. It’s a direct line into how Google actually sees your page. It shows ...

A year ago, I reported that the Google Search Console's URL inspection tool can show a nofollowed link as the referring page. But it also seems that the URL inspection tool can also show non-linked ...

Google Chrome’s “Safe Browsing” feature—the thing that pops up a giant red screen when you try to visit a malicious website—is getting real-time updates for all users. Google announced the change on ...

Google’s John Mueller answered a question about removing hacked URLs that are showing in the index. He explained how to remove the sites from appearing in the search results and then discussed the ...