Redefining a value proposition requires a service model and operating structure that can deliver coordination at scale, says ...

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Most companies think their value proposition is fine. The brand ...

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Can everyone in your company articulate your value proposition consistently and concisely in 30 seconds or less? O.K., that’s a difficult question for any company to answer “yes” 100% of the time. Let ...

This is the fundamental question that all prospects you meet with are going to ask you, if they are not already thinking about this question before taking a meeting. How you and your company respond ...

Much of the discourse around AI, especially in the business press, relies on occupational and task exposure models: if GenAI can write copy, analyze data, or summarize legal documents, then marketing ...

As healthcare costs continue to rise and margins remain under pressure, Houston-based Memorial Hermann Health System is leaning into value-based care and direct-to-employer strategies to slow spending ...

AGNC Investment posted three consecutive quarters of rising net interest income, despite missing Q2 profit and sales expectations. The trust's portfolio is heavily invested in agency mortgage-backed ...