Do you ever feel like when it comes to redesigns of logos we know and love, it’s all too easy for the entire Internet to secretly agree to hate them, kind of like one big digital pile-on? Okay, I ...

LG first teased its rebrand back in April, when it debuted a 2D animated logo that can perform eight personality-filled motions, including nodding, spinning, winking, and more. Wolff Olins has now ...

Global healthcare giant GSK has updated its brand identity to symbolise a "unity of science, technology and talent to battle and conquer disease". The new identity was designed by brand consultancy ...

Decathlon, a global French sporting goods company, has relaunched its brand. Wolff Olins handled the assignment, which spans strategy, design, internal culture and brand experience. The revamped ...

Omnicom brand consultancy Wolff Olins has created a rebrand for The Economist Group. The new brand architecture and design gives a distinct look to The Economist Group’s B2B offerings. At the same ...