A new trend is going viral on TikTok: 'conservative girl makeup.' From the name, you might expect toned-down, pared-back, natural makeup looks in the viral 'Quiet Luxury' style, but the reality is the ...

An intentionally bad “conservative girl” makeup technique is taking the internet by storm. In the wake of the 2024 election and Donald Trump’s inauguration, an unflattering take on Republican women’s ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...

Makeup can be such a faithful friend, and occasionally, a bit of a trickster. What worked wonders in your 40s might suddenly turn on you in your 60s. Foundation that once felt silky now clings to dry ...