The first wave of this advertising trend emerged last year. Polaroid and Heineken both launched billboard-centric campaigns ...

Modern sunscreen campaigns still celebrate beauty but now frame it in the language of empowerment and self-care. Women are ...

The Christmas advert season has officially started, and Richard Curtis's genius is all around—again. From the carrot expressing love on a placard in the Aldi advert, to the moment when Keira Knightley ...

Warning: This story contains spoilers for "Wicked: For Good." One of the most emotional moments in "Wicked: For Good" wasn't just between Elphaba and Glinda, but also between Cynthia Erivo and Ariana ...

EXCLUSIVE: Comedian Whitney Cummings has signed an exclusive distribution and ad sales agreement with Studio71 for her podcast Good for You. As a leader in video podcasting, Studio71 will drive ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce. OpenAI CEO Sam Altman said ChatGPT will likely try ads “at ...

Wall Street is on pace to have one of its most profitable years ever, according to a new state report. That’s good news for the New York state and city governments. The report from Comptroller Thomas ...

Coco Gauff shines in a new ad for "Wicked: For Good" movie, blending her tennis success with the Wizard of Oz theme. The tennis star's tribute features symbolic nods to the film, emphasizing themes of ...

SYDNEY, Oct 14 (Reuters) - Australia has launched a multimillion-dollar marketing campaign that depicts its world-first ban on social media for teenagers as "for the good of our kids" ahead of its ...

Abilio Almeida is a social scientist at the Communication and Society Research Centre (CECS) of the University of Minho in Braga, Portugal, and the author of The Future of Television (2024). Long ...