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Advertisers should approach AI creators with cautious interest. YouTube is experimenting with artificial intelligence avatars based on real-life creators, as the platform looks to deepen user ...

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Netflix is acquiring Estonian startup Ready Player Me, a company creating "cross-game avatar tech" that allows players to bring their digital personas with them to different games, the company's CEO ...

Netflix will soon let customers make their own customized gaming avatars — which will travel across the streamer’s collection of titles — through the acquisition of Ready Player Me, an avatar-creation ...