Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...
LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...
At CES 2026, LEGO revealed Smart Bricks, a new connected toy system that could revolutionise how the iconic brand approaches ...
The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...
The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...
LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...
LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...
If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with ...
Lego's smart bricks are part of a new Smart Play system, designed to enhance the traditional building experience. Each 2x4-stud brick contains an application-specific integrated circuit (ASIC) chip, ...
The Chosun Ilbo on MSN
Lego's smart brick reacts with light, sound
Denmark’s global toy company LEGO unveiled its “Smart Brick (LEGO component),” which reacts with light and sound based on ...
In a groundbreaking announcement at the Consumer Electronics Show in Las Vegas, Lego has revealed its latest innovation: Smart Play. This development marks the most significant evolution in Lego's ...
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