In a world full of brands, very few are truly felt. Most are seen. Some are remembered. And only a handful are trusted. Garginomics looks at brands beyond colours, campaigns, and catchlines. It views ...

New logo of Bikaji Foods International Bikaji Foods International (Bikaji), one of India’s ethnic snacks company, has unveiled its brand-new logo that celebrates enduring legacy while marking a new ...

Colour alters how people perceive brands and products. Blue and green brands are seen as dependable. A red fast food logo sparks appetite. Coloured packaging shapes quality perceptions, too. Colours ...

In a fast moving digital world, a brand is more than a logo or a color palette. It is a story and a promise that should feel the same wherever customers meet you. In the past for many founders and ...

Democrats have something important in common across the three highest-profile elections coming in November: an ad-spending edge. Money doesn’t buy everything in campaigns — or else the history books ...

Get ready for corporate logos on college uniforms. The NCAA said Wednesday that the Division I Administrative Committee had introduced a proposal that would allow schools to sell advertising space on ...

ATP World No. 1 Carlos Alcaraz has already had the best year of his career, and his season is not even over yet. With all eyes on the race to the ATP Finals in Turin, Nike has a major marketing trick ...

Cracker Barrel has cut ties with the marketing firm behind its broadly panned logo change, which drew ire from everyone from President Donald Trump to San Antonio activist investor Sardar Biglari. The ...

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course ...

The marketing and consulting firm behind the Cracker Barrel Old Country Store logo refresh — one that saw the temporary and controversial discontinued usage of the iconic Uncle Herschel image — is no ...