In 2018, Columbus hosted a classic Final Four tournament. The event is back in the city for 2027 starting with the unveiled new logo.

The 'All-Star' Air Force 1 commemorates the 2026 NBA All-Star Weekend in LA.

Bronny James had a big night in his return to Cleveland on Wednesday night, debuting his signature Nike logo prior to tipoff ...

Memphis Grizzlies star Ja Morant will miss at least three weeks with a sprained left elbow ligament, the NBA team said ...

Jaylen Brown boldly splashed a deep 3-pointer from the Nets logo during the Celtics' game in Brooklyn on Friday night.

Research has shown college football and basketball teams could earn between $500,000 and $12 million each for their patches.

Memphis star Ja Morant led the Grizzlies to a 126-109 NBA victory over the Orlando Magic in London, where the pre-game US national anthem was interrupted by a heckler yelling ...

For the longest time, there has been considerable debate surrounding the NBA logo. The current logo, designed in 1969, is classic, but fans believe it’s time for a refresh. Over time, it is believed ...

CLEVELAND, Ohio — Donovan Mitchell has never treated Louisville like a chapter he closed. It’s been a relationship he’s maintained, nurtured and expanded, long after his path took him to the NBA. That ...

After initially reporting that several high-profile schools were recruiting Trentyn Flowers, a player on a Two-Way Contract with the Chicago Bulls, On3.com retracted its report Sunday night. On behalf ...

The NBA Christmas Day games used to feel different. Bigger, warmer, and a little more magical. The stars were still there, the matchups still mattered, but so did the details. Festive courts.

Last night was the latest installment of Michael Jordan's "MJ: Insights To Excellence" for NBA on NBC. Jordan tackled an issue important to footwear companies and the sneaker community: signature ...