As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights. Shop ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Energon has landed in some NFL stadiums and has created some new and impressive Transformers collaboration figures ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

LEGO is bringing a lot to the table in 2026, and these particular sets are great options to introduce your kids to collecting ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

If the kids of Billund, Denmark, had their way, arriving planes would travel the runway through a lit-up rainbow tunnel and passengers would be greeted by music. Although the municipal airport ...

Over the holidays, my youngest (4) made a major leap into the world of video games —and by that, I mean he finally played ...